Nissan ARIYA Launch Campaign
With the long-awaited Nissan ARIYA, rolled out in 2023, Nissan was looking to raise excitement around its new all-electric SUV. For customers coming from their media and social campaigns, they needed a landing page to encourage customers to keep exploring the details of the new vehicle. Drawing from the already existing duality theme of the Ariya, we created a page to demonstrate all that the Ariya could achieve. From "fiercely refined" to "elegantly exhilarating", the site displayed split videos, key metrics, and plenty of images to draw the users into the experience.
Role
Tech Lead
Skills
Gatsby.js, styled-components, Jenkins, Jira
Employer
Critical Mass
Client
Nissan
Technical Details
The site was built with Gatbsy.js, interlacing video and animation. It contains a variety of CTAs to encourage users to read more, try out the ARIYA AR app, as well as visit the virtual reality experience. The site meets WCAG accessibility standards, includes site analytics, and incorporates SEO best practices. I led a team of two developers and one QA analyst to deliver this site in a very tight three month timeline.
